Sustainable Fashion, Clothing That Makes the World a Better Place

The clothing industry is quite polluting and many factories treat the people who work there poorly. And that seems to be getting worse. More and more cheap clothing is being produced. And 1/3 of all that clothing is thrown away, shredded or burned. That is not good for the earth and for the people who make these clothes under harsh conditions.

But luckily you have a choice and you can opt for sustainable clothing. This fashion is not only good for the environment but also for the people who make it. So less pollution and less waste. That also means fair wages, safe work and no child labour. And with Stox Energy compression stockings, that means above all: beautiful fashion with a good story.

We all love slow fashion. Sustainable fashion feels better. You look beautiful and you also show that you are beautiful in life. And the great thing is: you also make a difference for people who can use it. And the nice thing is that you have a choice. Every time you buy something, you have the choice to choose a brand that is better for the world.

Quality brands and marks

We understand that sometimes you don't know what's what. You hear different terms such as GOTS, vegan clothing, fair fashion, organic cotton or animal-friendly wool. We have explained most of the terms for you in our watBeautiful Wiki; there you can read more about what is sustainable and what is not ... and above all: why.

What do you pay attention to when you buy sustainable fashion?

• Pollution; are pesticides used for the substances; how much waste is released into the environment during painting?

• Water and energy; some substances require much more water than others; is green energy used? is a lot of transport required and how does that work?

• The working conditions; is your clothing made in safe factories with equal opportunities for all?

• Fair wages; do all the people who work on your clothes get a fair wage and a chance to develop themselves?

• Local development; through charities and local projects, clothing brands can help make fashion more sustainable and give people a chance for a better future.

Fair trade and social

Fairtrade is about the people who made your garment. And that starts with the cotton farmer who grows the cotton or the sheep farmer for the wool. Then you have the weavers and the people who assemble your garment. With sustainable fashion, everyone in the chain receives a good and living wage. In addition, they work in clean factories and have normal working hours. it may also be that there is extra education, childcare or free medical care. People are central to fair trade.

Good for the environment and nature

How are the raw materials obtained is an important question here. The earth is central. The organic cotton is grown without pesticides, clothing is colored in a natural way, waste water is not dumped in the ditch but filtered. As a result, sustainable fashion has less impact on nature. And of course there is also the issue of animal welfare. At watMooi we only sell wool from sheep that have had a good life. We do not sell fur and are affiliated with Bont Voor Dieren. In addition, Stox Energy support socks has a large collection of vegan clothing that has the PETA-approved quality mark.