NFT Marketplace Chronicle Commits to Sustainability Focus Through Partnerships with NEAR Protocol and Pandas International

Chronicle is a studio and digital marketplace platform built entirely for fans that connects them to the world's largest brands with officially licensed NFTs. The company is dedicated to a carbon-neutral, proof-of-stake blockchain solution and is committed to supporting organizations like Pandas International, whose mission is to ensure the preservation and propagation of the endangered Giant Panda.

The recently launched Chronicle is offering digital premium assets related to movies, television shows, sports, arts, culture, environmental causes, and more. In addition, Chronicle offers users a native XNL token which provides exclusive rewards, and access to an exciting, fast-growing community built around entertaining gamification principles crypto users will love.

Chronicle's Plan to Go Carbon Neutral and Support Giant Pandas

Chronicle's ambition of going carbon neutral and supporting Giant Pandas all around the world is a big goal, and the project can't succeed on its own. Chronicle specializes in giving fans access to officially licensed NFTs from major brands without them having to use cryptocurrency.

Chronicle supports carbon neutrality through its use of NEAR Protocol. NEAR is an open-source blockchain platform that enables creators, communities, and markets to create a more interconnected and empowered world. The protocol uses a proof-of-stake consensus algorithm, which means there is no need to invest in or support the use of expensive computing power to stimulate the economy of a given cryptocurrency.

NEAR proactively supports tree planting projects and recently received South Pole's Carbon Neutral Product label for the work it is doing. Specifically, through three flagship, green-friendly projects: Kariba Forest Protection, Vegachi Forest Restoration, and Afognak Forest Carbon.

Why NFT Platforms like Chronicle need to Be Environmentally Conscious

The environmental fallout resulting from all of the energy used by proof-of-work consensus algorithms that run projects like Bitcoin and Litecoin is well documented. It's estimated that Bitcoin mining in China generates more greenhouse gas in a year than in countries like the Czech Republic and Qatar.

Quantifying the environmental impact of the creation of NFTs is not as simple as monitoring the computing power used by large-scale mining operations. Still, many experts believe it could be equally damaging.

This is especially true because the NFT segment crypto market is currently the fastest-growing, most exciting, and arguably most lucrative player in the crypto world right now. This means creators and companies alike are racing to cash in on the bonanza at virtually all costs.

A digital artist named Memo Akten analyzed 18,000 NFTs earlier this year and found that the average NFT has a carbon footprint equivalent to that of a full month of electricity for the average person living in the European Union. Whatever that amount of electricity is, it's too much to justify the creation of jpeg files that live on the blockchain and not a sustainable long-term solution for preserving the planet.

Using NFTs Themselves to Support a Forward-Thinking Environmental Cause

Many of the world's most influential governments and corporations are promising to either be carbon neutral or achieve net-zero status by 2025, blockchain or not. That's all thanks to The Business Ambition for 1.5°C. Whether or not most of the constituents making this promise are going to hold to their word remains to be seen.

Chronicle however is being forward-thinking not just in developing better NFT and blockchain-based solutions through its corporate initiatives and its new partnership with NEAR Protocol. As mentioned above, the project is supporting Giant Pandas as well.

The organization is partnering with Pandas International. The goal is to help preserve the existing 1,864 Giant Pandas that are still living around the world and help to grow that population over time.

Chronicle is creating a digital twin of each of the pandas currently being tracked that will be sold as an NFT. This way the project functions as an opportunity to raise awareness about what's happening to the Giant Panda population around the world, and it's also an opportunity for NFT collectors to own a digital asset that is going to make a real impact on the environment and a scarce group of animals that human beings love to observe, and that our planet needs to keep from going extinct.

With these exciting new partnerships under its belt, Chronicle is going to revolutionize the concept of owning officially licensed digital NFTs, and help raise awareness for environmental causes in a whole new way.