Health Website Templates

If you're building a website that focuses on health, then you need to get it done right. Even large governments can have trouble with creating health websites, so you're not alone if you're finding it a challenge.

The solution is to rely on health website templates. These give you handy pre-made websites that you can just drop your content into. They'll often be optimized for specific niches. For example, you can get templates for dietitians, doctors, therapists, and dentists.

But even if you have templates, there is still more that you need to know. We intend to cover that in this article. We'll be discussing 5 things that you should do to make a great health website, as well as some of the finer details you'll need to put in place.

5 Tips for Making Excellent Health Websites

When you're building your new website, there are some tips you can keep in mind regardless of your medical profession.

The first is to look at competitor websites. The larger ones will know what works and what doesn't, and you can probably copy a lot of the strategies that they use. Of course, your website will be unique, with your materials on it. Key parts to focus on are the navigation bar, pictures, and written content.

The second tip is to ensure your website will work on mobile devices. Old websites used to have only one version which didn't resize or adapt depending on where it was shown. You should make sure your website works on all devices so that your patients can efficiently reach medical professionals from your clinic no matter where they are.

The third thing to keep in mind is that your content should be as interesting as possible, without getting too technical. Some popular health websites are extremely popular, with millions of visitors. Those sites do a good job of breaking down technical information into bitesize chunks that anyone can understand.

In addition, your content should include contact information on all the pages, as well as being broken up with formatting. You can use paragraphs, subheadings, and bullet points to make your website more user-friendly.

Considering the tone that you're using in your content is important too. You may want your audience to perceive you in a certain way. That might mean being fun or being formal. The choice is yours, but you should know it before you start producing content.

As well as the content structure and tone, how it ends is also very relevant. It needs to direct people to do something. That could be giving you a phone call or sending you an email. But if it doesn't instruct your patients to do something, chances are they won't.

The fourth tip is all about promotion. A great website is no good if it doesn't get any visitors. But to get visitors, people need to know that your website exists. You can do this organically on your social media accounts, or you can pay for adverts to get people to visit it. If you do go down the road of paid ads, make sure you set a budget and don't spend too much too soon.

Finally, think about who is visiting your website. You can find this out by looking at the analytics of your website. It will give you information about what people are doing on your website and how they found it.

The Finer Details

If you're operating a website in the healthcare sector, then you need to be compliant with all of the rules and regulations that apply to you. If you run a surgery or own a health store, then you're probably familiar with all of the requirements.

However, some requirements apply to websites, and these have to be followed just as carefully as the regulations that affect real life. One of the most important documents you can have is a disclaimer.

This states that you don't have responsibility for any errors that are on your site and that you don't guarantee how useful, complete, timely, or accurate the information is. It might sound like these are negative statements to make, but they'll help if someone wants to sue you after misusing advice or misinterpreting claims you made.

Beyond the disclaimer, you should also have terms and conditions, as well as a privacy policy. Terms and conditions give more details about you, your website, what it does, why it does it, and how it works. The privacy policy shares what you do to keep people's confidential medical information safe.

Any health templates you use should allow for you to include these as links at the bottom, or as separate pages.

Conclusion

You've now got an overview of what to think about when using a template to create a healthcare website, as well as some of the more technical details that you'll need to consider. You can always come back to this article later if you need a refresher.