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Smoking: Vogue No More, CDC Reports [VIDEO]

Jun 19, 2013 10:10 AM EDT

Smoking is officially going out of vogue in the United States, according to a new government report that showed only 18 percent of adults in 2012 described themselves as smokers.

The new statistic, reported with a 95 percent confidence interval, is down from nearly 25 percent in 1997.

Overall, the Centers for Disease Control and Prevention (CDC) reports that this number continued on a path of gradual and steady decline starting at that point until leveling out for several years around 2004 at approximately 20 percent.

While 2007 saw a roughly 2 percent drop, numbers jumped right back up to approximately the same place they were the year before. Then, starting in 2010, the rate of smokers began to gradually decrease again with this past year marking the lowest rates in nearly 15 years.

The report comes over a year after the CDC launched a graphic advertising campaign in March 2012 called "Tips From Former Smokers," which included depictions of real individuals struggling with the negative effects of smoking. This included amputations, open-heart surgery and individuals in the hospital for asthma attacks aggravated by cigarette smoke.

The campaign was successful and quit lines experienced an increase of 200,000 calls, CBS reported the CDC as saying.

A second wave, equally unglamorous, was rolled out earlier this year.

Of it, President of the Campaign for Tobacco-Free Kids Matthew Myers said the portrayal is both needed and accurate.

"Tobacco companies spend $8.5 billion a year -- nearly $1 million every hour -- to market their deadly and addictive products, often in ways that entice kids," said "The CDC's campaign tells the harsh truth about how devastating and unglamorous cigarette smoking truly is."

In terms of age, the majority of male smokers were between 18 and 44 whereas more women between 45 and 64 reported smoking.

Meanwhile, men lead the pack with just over 20 percent identifying as smokers, versus just under 16 percent of women. Similarly, the number of former smokers came in at 25 percent for men and 19 percent for women.

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