Twitter COO Stepping Down Amidst Social Media Platform's Rocky 2016

Social media is arguably one of the best products of the internet. It has made the world a smaller, made other cultures within reach and it has created a community in which people can find other individuals they can relate to. Social media has bridged family together -- it has made people feel less alone.

Over 2 billion people subscribe to at least one social media platform. This accounts for 31 percent of the global population. Twitter arguably is amongst the most popular option -- ranking 9th in the tally of the most popular platforms worldwide. However, despite its popularity, Twitter welcomed 2016 in shaky ground. The number of new users has dipped, their campaigns and strategies remain confusing and investors have pulled out and lost their faith on the social media platform.

In September, news broke that the people behind Twitter are already looking for sellers to dispose the company to. Since then Vine, a video sharing app launched by Twitter, is also poised to shut down. Although several companies have expressed their interest to purchase Vine, things are still not looking up for Twitter. In fact, mere hours ago one key person behind the social media platform announced his resignation from the fledgling company.

Adam Bain, COO of Twitter, announced on his account his intention to depart from the social media platform. According to Bain, he has already spoken to Jack Dorsey, current CEO of Twitter, about his plans to resign. In his announcement, Bain expressed gratitude to everyone he has worked with over the last six years. He wished the company well and gushed over how proud he is to have been part of Twitter.

"So...I have some news. After 6 years and a once-in-a-lifetime run, I let Jack know that I am ready to change gears and do something new outside the company" read a part of Bain's announcement.